[MjK]

Es ist nicht Lindsay Lohan.

Lindsay Lohan inspired designer Marc Ecko's new ad campaign for his new Cut & Sew line and even lent her famous face to the new line - but it's not her body in the shots!

The 24-year-old actress served as Marc's "digital muse" - her face was superimposed on a model’s body to create composite shots for the new campaign, shot by photographer Zach Gold and also directed on video by Markus Klinko & Indrani for augmented reality sketches debuting on Tuesday (August 10).

"A muse has the ability to inspire the artist to create in ways they wouldn't otherwise contemplate," Marc said in a statement to JustJared.com. "For better, or worse, they make you feel something, emotionally. I cast Lindsay because people are fascinated with her - they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon."